A customer is the most important visitor on our business; they are not dependent on us. We are dependent on them. They are not an interruption in our work. They is the purpose of it. They is not an outsider in our business, they are part of it. We are not doing him a favor by serving them. They are doing us a favor by giving us an opportunity to do so. Customer service is not a department, it’s everyone’s job. Everyone in an organization should be involved with customer service, not only are they feeling the customer but they are getting a feeling for what’s not working. Our mission statement about treating people with respect and dignity is not just words but a creed we live by every day.
Merely satisfying customers will not be enough to earn their loyalty. Instead, they must experience exceptional service worthy of their repeat business and referral. Understand the factors that drive this customer revolution. Service, in short, is not what you do, but who you are. It is a way of living that you need to bring to everything you do, if you are to bring it to your customer interactions
“YOU DO NOT BUILD BUSINESS WE BUILD PEOPLE AND THEN PEOPLE BUILD THE BUSINESS”
Our business is nothing without its clients. Whether you provide products or services, we won’t survive unless individuals or other businesses keep interested in our offerings and want to pay for them. In a difficult economy, our sales personnel fight a constant battle with competitors for new customers and to retain current clients – which itself has become a critical aspect of sustaining business.
Achieving customer satisfaction that keeps clients coming back entails much more than selling a good product or service or having a good sales process. Only put our best people on the front line – Let’s face it, not everyone is well-suited to interact with clients and provide great customer service. Unique personality traits are required – positive attitudes, great listening and problem solving skills – and only people who possess them should be in contact with our customers. Assign responsibility based on each employee’s core competencies.
“Customer satisfaction is worthless. Customer loyalty is priceless.” – Jeffrey Gitomer